Breweries are hosting fitness-focused events. It’s a great way to enjoy beer, while maintaining a healthy lifestyle.
The secret’s out: breweries and tasting rooms are no longer just for trying a new IPA or catching a tour. We tracked down the breweries where you can imbibe and work on your beach body at the same time.
Sly Fox Brewing has been dubbed the “outdoor enthusiast’s choice”, and with good reason. “Cyclists, runners, climbers, golfers and hikers meet at our pubs after days spent doing what they love,” says Sly Fox’s Sarah Jagiela. “We host a variety of fitness events throughout the year at the brewery including our Fox Trot 5K, Ride for the River and Cyclocross race. All of the events include a post-activity beer, because there’s no better way to recover from a little exercise than with a nice, cold beer!”
But why have fitness events and craft breweries become such a great match for one another? “Brewery tasting rooms have become a reflection of their communities, and as the population becomes more health conscious, so do breweries,” explains Jagiela. “Many of our customers like to balance their beer enjoyment with some sort of physical activity, so it totally makes sense for us to host events that incorporate fitness.”
Delaware’s own Dogfish Head hosts a number of, shall we say, off-centered fitness events. Pints & Poses is a monthly event at their Milton brewery that “invites community members into our off-centered world for a fun-filled night of yoga and beer,” says Dogfish’s Heather Kenton. $15 gets you a 45-minute yoga session and two cans of beer. You get your pick, but their Belgian-style white ale Namaste is a fan favorite, wonder why!
No prior yoga experience is necessary, but if you’re planning on attending the Dogfish Dash, some prior training will do you good. This annual 8K road race through historic Milton starts at the brewery and ends with a recycled material costume contest, live music performances and a post-race celebration featuring a selection of Dogfish Head beers. A favorite among locals, it’s also a fundraiser for The Nature Conservancy’s Delaware Chapter.
Not a runner? Dogfish’s “grand fondo-style” bicycling tour I.P.A. (short for I Pedal A lot) is a ride that starts at the brewery, “with distances of 60K, 90K and 120K (see what we did there?!)”. With over 1,500 participants, the day is wrapped up with some tasty, post-race grub, live music and, of course, lots of beer!
Evil Genius Beer Co. combines active lifestyle events with fundraising efforts for a good cause. Their 0.5K run (that’s right, half a kilometer) is a “light-hearted run around the block that also raises funds for the MS Society of Philadelphia,” says Luke Bowen, the brewery’s co-founder. Participants get a backpack of Evil Genius swag and they’re welcome to party over pints after the jog through Fishtown. “It’s a blast! People get really into it,” says Bowen. “And it feels good to know you’re helping a cause that matters.”
To mark the annual Bike MS City to Shore ride, a 2-day event with over 7,000 participating cyclists, Cape May Brewing Company brews a special City to Shore Double IPA. “It’s such an important event for the community,” says Cape May’s Alicia Grasso. “We’re so proud to lend a hand in it.” The ride, which spans from the flat roads of South Jersey to the blueberry fields of Hammonton, raises funds that drive breakthroughs in MS research and ensures that people with MS have what they need to live their best lives. “We host an after party in our beer garden for all of the riders. It’s one of the best days of the year!”
Whether it’s yoga in the brewery, a 2-day bike ride or a simple jog through Fishtown, beer drinkers are getting more health conscious, and breweries have noticed. “If people care enough to seek out a well-crafted, independently-brewed beer, they most likely care about their bodies and overall health as well,” says Sly Fox’s Jagiela. So, the next time you’re deciding between getting active or kicking back with a beer, stop by your local brewery and do both!