If ever there was a brewery devoted to San Diego’s fun-in-the-sun lifestyle, it’s Ballast Point. The liquid their brewers create is pure West Coast sunshine. The images that grace their cans and bottles, come from the imagination of Californian Paul Elder – surfer, artist and (no surprise) homebrewer.
Artistically, Elder and the Ballast Point folks are a perfect match. They all live by the brewery’s mantra, “We do what we love and make beers we love to drink”. In this case, they’re drinking Fathom IPA, the brewery’s new release, not to be confused with its sister beer Fathom IPL.
The flavor of this refreshing and eminently sessionable West Coast IPA is said to have tremendous depth because it has the perfect amount of malt on the surface, complemented by an ocean of zesty orange and piney hops below. With great humor and absolutely no irony, Elder’s illustration for the beer conveys Fathom IPA’s depth, with a drawing of an old fashioned deep-sea diver – submerged in brilliant blue water. That’s vintage Sea Hunt, the 1950s TV show starring Lloyd Bridges (Beau and Jeff’s father). Of course, the water is the beautiful Pacific, which is an amazing shade of blue.
Ballast Point’s Fathom IPA is a great tasting beer with a label that screams, “Hey, we want you to have as much fun as we are.” If you love beer and are drawn to art with a sense of whimsy, this beer’s for you.