Hop Art Winter 2017

Saranac Cold Brew Coffee Lager

 

Saranac Cold Brew Coffee Lager

We all know and love coffee beers – the roasty porters and stouts that pair perfectly with frigid weather and a plate of eggs and home fries. But Saranac’s newest offering is turning the whole coffee beer style on its ear. Instead of brewing an ale that mirrors that hearty coffee flavor, Saranac created Cold Brew Coffee Lager. That’s right, a bottom fermented, light and refreshing lager that carries a coffee kick.

In tackling this alternate take on the coffee beer style, Saranac had to come up with artwork that says, ‘this is a coffee beer with a twist’. “Showing the beer off was super important – telegraphing that lighter color,” says Martha O’Leary, assistant brand manager for Saranac.

Cold brew coffee is the process in which coffee grounds are steeped in cold water for an extended period, sometimes 12 hours or more. Saranac’s design team wanted the entire feel of the can to project that easy-drinking quality. O’Leary explains, “The lighter blue background signals how cool and refreshing the beer is, and the coffee beans melting in ice drive home the cold brew aspect.”

“With most coffee beers that are heavier, you’ll fill up really quickly,” says O’Leary. “With our beer, you won’t burn out from the flavor. It’s not over-powering. It’s a coffee beer you can have more than two of. It’s easily crushable.”

Most dark and hearty coffee beers are enjoyed during the winter months, but the lighter Saranac Cold Brew Coffee Lager gives us a chance to drink coffee beers year-round. O’Leary adds, “It’s a great pairing with brunch, but honestly I drink it whenever. This summer I was bringing them out on the boat and drinking them on the water. You wouldn’t think that would be the right time, but because it’s so light, it was perfect.”

 

 

Subscribe to Draught Lines



By submitting this form, you are consenting to receive marketing emails from: Origlio Beverage, 3000 Meetinghouse Road, Philadelphia, PA, 19154, http://www.origlio.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact