Sufferfest Beer Co. crafts beer for those who aspire to live healthy, active lifestyles. Inspired by strong women, athletes and adventurers, Sufferfest beers are purpose-brewed for those who go the extra mile, and those who aspire to celebrate those finish line moments. Now a part of the Sierra Nevada family, Sufferfest is more widely available to those seeking better-for-you beers.
Here are 5 things you need to know…
1. Founder Caitlin Landesberg started Sufferfest Beer Company after being diagnosed with hypothyroidism.
As a long-distance runner, Landesberg loved the camaraderie of group runs just as much as she enjoyed the post-run beers. After being diagnosed with hypothyroidism, an autoimmune disorder, she found that reducing gluten helped her symptoms, but that meant skipping the beers she enjoyed with friends. So, she took matters into her own hands and founded a company that creates “functional beers” that are consciously crafted with reduced calories, carbs and gluten.
2. Sufferfest Beers are made with better-for-you ingredients.
As a dedicated athlete and beer lover, Landesberg recognizes the importance of incorporating active ingredients into her beers, while assuring great taste. Sufferfest FKT is a pale ale brewed with black currant and salt, which are packed full of electrolytes, great for replenishing the body after a run, while Repeat Kolsch is brewed with bee pollen, a high-protein anti-inflammatory and Head Start is a coffee stout made with hydrating coconut water.
3. Landesberg started brewing based on a dare.
This distance runner became a brewer after her then-boyfriend (now husband) signed her up for a brewing course as a birthday gift. He “dared” her to make a beer that she could drink, enjoy and be proud of. Landesberg began brewing gluten-free beers at a cooperative workshop in San Francisco. While it was a rough start, she was pleased to have created something on her own, and over time, she refined her craft.
4. Sufferfest Beer Company is the only acquisition Sierra Nevada has ever made.
Shockingly, since the brewery’s inception in 1980, Sierra Nevada Brewing Co. has never acquired another brewery… until now. Not only does this highlight the growth of the better-for-you category, but Sufferfest is producing beer good enough to catch the attention of Sierra Nevada!
5. Sufferfest is an endurance workout term used to define the feeling of prolonged suffering during and after a grueling workout.
Initially, this wasn’t the name, but Landesberg realized how appropriate it was when she discovered how grueling it could be to start a company and jump through all the hoops that come with opening your own business.