According to the Brewers Association, more than 3,000 craft breweries have signed up to use the independent craft brewer seal, which was introduced just eight months ago.
The new seal is an effort by the Brewers Association to signal to consumers that the beer carrying the small icon is certified as independent craft. In a blog post announcing the figure, BA’s Julia Herz said, “Over time, as more beer lovers ‘seek the seal,’ it will have a powerful impact on purchasing decisions. One of the main goals of the certified mark is to ensure that beer from small and independent U.S. craft brewers continues to be top of mind despite the flood of acquired beer brands now making their way into the market.”
These 3,000 breweries represent nearly half the U.S. breweries in existence. Cheers to that!