This Memorial Day Weekend, with the help of Yuengling, Modelo and Shiner, you can contribute to good causes just by buying some beer! Below we’ve put together some great charitable programs that breweries are running to raise money for members of our military.
Yuengling Toast A Hero: Yuengling is partnering up with TAPS (Tragedy Assistance Program for Survivors) and is matching text donations up to $50,000 as well as any additional revenue that comes in through their gift shop and online merchandise sales.
Taps has been around since 1994 to care for families of America’s fallen heroes. They have assisted over 85,000 survivors. Goal is to support anyone coping with the loss of a loved one that served in the military. All services are free of charge and TAPS receives no government funding. Everything is through donation.
To donate you can simply text TAPS to 24700 to donate and join us in proudly supporting this cause.
Toast Our Troops with Shiner: For the eighth year in a row, Shiner Beers and The Boot Campaign are teaming up to form the Shiner Toast Our Troops promotion. All summer long, Shiner will donate 50 cents per case sold of specially marked “Toast Our Troops” packages as well as match all retailer funds raised and contributions from their wholesaler network. Since 2012 Shiner has donated over $1,000,000 to The Boot Campaign.
Create a Brighter Future for Our Vets with Casa Modelo
For the first time ever, Casa Modelo will partner with Leave No Veteran Behind to honor the fighting spirit of the 20.6 million veterans in the United States. Modelo will raise awareness via a new TV spot, new secondary packaging with a partner logo and on and off-premise bilingual POS. The brand will donate to Leave No Veteran Behind to help create a brighter future for our vets and encourage other to donate as well.