Brew News

What You Need to Know About Vivify Beverages

There’s a good chance you don’t know much about Vivify Beverages. The company behind Itz Spritz and Bravazzi Italian Sodas is only a few years old. After noticing the evolution of consumer drinking preferences, the folks at Vivify saw it as the perfect opportunity to launch their products. They knew they had high quality, better-for-you beverages that people would love.  And they were right! Itz Spritz and Bravazzi Italian Sodas are taking the world by storm and here’s why…


Bravazzi Hard Italian Soda 

Inspired by delicious & simple Italian sodas, Bravazzi is crafted using fresh ingredients to highlight bold flavors for a premium, hard Italian soda. Vivify came up with the name by combining two factors that give the drink its personality: Brava, Italian for good and fizzy… Brava + fizzi = Bravazzi. Available in Grapefruit, Blood Orange, Limonata and Clementina flavors, Bravazzi Italian Sodas are not only tasty, they’re all natural and made with simple ingredients.

Itz Spritz

Itz Spritz offers an elevated, effortless, all-natural spritz experience in sophisticated flavors. As consumers new found love of craft spritzers with unique flavor combinations is on the rise, Vivify recognized a need for a ready-to-drink canned option. Itz Spritz is available in three premium, sparkling flavors: Cucumber Lime Twist, Elderflower Citrus and Golden Pear.

Vivify is a female-led business started by two friends.

Co-founders Sarah Ross and Anne Ellis analyzed the industry and identified which products were successful in the market already, and where there was room for growth. Their background in the beverage industry has helped shape the development of Vivify’s products and allowed them to create delicious and innovative beverages.

There is nothing artificial about their products.

Bravazzi is made with real fruit & vegetable juices and cane sugar, while Itz Spritz combines just 5 simple ingredients. And both products are naturally gluten-free.

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Draught Lines

Draught Lines is a seasonal magazine dedicated to the craft beer experience.