By: Anita Smith
Run, run, as fast as you can to get your hands on this year’s Sly Fox Christmas Ale, which is decked out with gingerbread men (and women). The 2018 label (it changes yearly) features the iconic holiday cookie, which hints at the taste of the beer. “I envision gingerbread houses and people when I drink this beer,” says Sarah Jagiela, marketing manager at Sly Fox Brewing Co. More spicy than sugary, Christmas Ale is brewed with cinnamon chips, fresh ginger, allspice and cloves. The spices are blended with the beer, right before filtration, and then sent to the brite tank.
Each year, Sly Fox teams up with Phoenixville-based creative agency Virtual Farm to make an innovative label for its popular, holiday brew. The matte gray background represents a cookie sheet, which appears a bit shinier on the aluminum cans. Gingerbread men and women cheerily toast with mugs of Christmas Ale right under the words “Sly Fox”, which are written in brown (representing gingerbread) swirled with white (representing icing). Blue and red buttons symbolize holiday lights, while the brown flecks scattered throughout indicate crumbs “to give [the design] more personality,” states Sarah. Meanwhile, the To/From gift tag on the back of the can encourages drinkers to gift the ale to others (if they can keep from drinking it all themselves!). Sarah notes that people have told her they love to give Christmas Ale as a present or bring it to Grandma’s house or the office party. The cans make great stocking stuffers, and the 12-pack actually looks like a wrapped present!
Sly Fox Christmas Ale is all about holiday spirit. There’s nothing better than getting together with loved ones and toasting season’s greetings over a full-bodied, spiced ale. (And maybe eating a gingerbread cookie or two.)