Spring 2016 Hop Art

Abita Purple Haze

Abita Brewing Co. recently unveiled new label designs in time for the brewery’s 30th anniversary celebration. Abita is synonymous with the city of New Orleans. And as one of the largest exporters of Louisiana culture nationwide, they made sure their new look reflected that.

“A beer’s packaging gives you a snapshot of what’s inside – the culture of the brewery and a preview of the experience you’ll enjoy once you drink the beer,” says David Blossman, President and CEO of Abita Brewing Co.

“All of the new labels suggest a central theme: the vibrancy of the life we love to live in Louisiana,” says Blossman. “The images are inspired by the art, culture, history and colors of New Orleans.” From the voodoo doctor who personifies the mystery and magic of Purple Haze, to the brass band leading a parade
on the Abita Amber label, the personality of the city is showcased through the eccentric new characters and quintessential New Orleans’ scenes. “We played off the mystery that’s associated with the ‘haze’ of Purple Haze,” says Blossman. “It’s both the effect in the beer that comes from adding real raspberries, and the aura of magic that swirls around Dr. Brumeaux, the voodoo sorcerer. We imagine him practicing his craft in the dark corners of the French Quarter, concocting delicious potions, much the way our brewers do.”

Since opening in 1986, Abita Brewing Co. has evolved immensely, while remaining true to its heritage and commitment to Louisiana, as evidenced by the redesign.
Abita wants fans to know that the bottles may look refreshingly different on the outside, but your favorite brews inside will taste exactly the same.


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