For an accomplished writer whose works have been published by the likes of GQ, Punch, Bloomberg and Saveur (just to name a few), writing The Scratch & Sniff Guide to Beer might seem a bit… gimmicky. “I’ll be the first to admit that it’s totally a gimmick,” says author Justin Kennedy in an interview with Food & Wine. “But it’s also a fun way to learn about beer because beer aromas are 100% integral to beer flavors. Ever tried tasting a beer (or anything for that matter) while holding your nose? Doesn’t work so well. And of course, the technology to do a ‘scratch and sip’ book isn’t readily available, so this is the next best thing.”
The Scratch & Sniff Guide to Beer is 160 colorful pages packed full of beer info – everything from basic brewing processes and the classic styles, to more light-hearted topics like shower beers and how to age beer in your closet. The visually appealing layout is dotted with crisp, colorful graphics, standout charts and, you guessed it, scratch & sniff stickers that convey some of the aromas found in beer and the brewing process. Though Kennedy’s guide is very thorough, it is approachable and enjoyable, making it a great read for anyone looking to learn about beer, while having fun doing so.
More than being just a unique take on an informational beer book, Kennedy hopes it encourages people to begin sniffing more in general.
“Pick up and smell the produce every time you go to the grocery store. Sniff rocks, soil and plants, while you’re out on a walk. Whatever it takes to get those olfactory senses routinely alert and stimulated. Sniffing will make you a better taster overall, which will enhance your experience with food, beer and wine.”