Winter 2017 Exclusive

Blue Moon at the Barnes

The museums that line Philadelphia’s Benjamin Franklin Parkway provide a treasure trove of cultural opportunity for the community. You don’t often get to drink a beer while taking in artwork – until now! Every First Friday, The Barnes Foundation throws its doors open for an evening of music and art enhanced by the enjoyment of “artfully crafted” beer from Blue Moon.

For years, seeing the collection at the Barnes was one of the toughest tickets in town, but thanks to Blue Moon’s sponsorship, First Friday ticket holders are now able to see the art, as well as make their own, by participating in hands-on activities like painting a Blue Moon pint glass.

You don’t often get to drink a beer while taking in artwork…

These events transform the Barnes into a “vibrant social space where Philadelphia’s young and mobile come to dance, flirt, kick back and enjoy a beer with friends,” says Shara Pollie of The Barnes. A recent First Friday, inspired by Picasso’s blue period, had guests decked out in their best blue outfits, while sipping on their favorite Blue Moon offering. This fun, contemporary approach infuses each event. Says Pollie, “Why choose between cultural enrichment and your social life, when you can have both?” Not to mention a cold beer to go with it!

Head to for tickets to February’s First Friday event. You’ll be able to sip a Blue Moon and enjoy swing dance instructions from members of the Society Dance Academy.


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